Marketing & Communications

The Office of Advancement and Community Engagement (ACE) is responsible for all district-wide marketing and communications. This includes advertising, media relations, promoting special events, and overseeing the college brand to maintain a unified image and voice. Effective marketing and communications are essential to our institution, as they are a means to engage our community and students, while highlighting our programs and services. By working with us, we can ensure that communications are executed professionally and accurately, while maintaining alignment with our college mission, vision and goals.

We ask that you familiarize yourself with the areas under the umbrella of Marketing and Communications below, so that we may better serve you.

All district-wide advertising buys and execution, from billboards, to print ads, digital campaigns and newspaper placements are the responsibility of the Office of ACE. To ensure consistent messaging, branding and most importantly, accurate representation of the college and district, all advertising must go through our department. Employees should not purchase ad space independently, as every placement is part of our coordinated strategy and follows processes. If you have an advertising need, contact us first so we can guide you through the process, maximize your reach, and protect the integrity of our college’s name and brand.
Our department is responsible for all district-wide media relations. From sharing timely, accurate and consistent information, to identifying individuals to speak on behalf of the college for interviews or media. If you ever encounter a need for news coverage, press releases and more, we ask that you please contact us first and do not communicate or engage with any media on your own. Independent communication can lead to inaccurate reporting, negative impacts, or inaccurate representation of the college. If you are a member of the media, please contact: SWCace@swccd.edu.
Interested in what’s happening at our college? Visit our SWC News Center. From campus initiatives, student achievements, to community partnerships, you’ll find it all here. Plus, explore our SWC News Center Archive to browse past stories that have shaped our college over the years.
The Office of ACE produces two newsletters to keep our community informed and inspired: a Community Update newsletter highlighting college news and events for the public, and Inside the Den, an internal employee newsletter with important updates and resources for staff and faculty, sharing stories of generosity, impact and alumni. Don’t miss out and sign up for our newsletter!
Throughout each academic year, our office seeks students and employees to be featured in videos, social media campaigns and marketing materials. Whether you’re a student wanting to partake in a Heritage month campaign celebrating your culture, an employee wanting to showcase their program or service, we’d love to work with you. If you’re comfortable in front of a camera, can speak clearly, take direction, and bring energy and authenticity to our audience, we want you! Contact us and be added to our spotlight list so that we’re ready to contact you when production begins. To be a student or employee in the spotlight, contact: SWCace@swccd.edu.
We’re always looking for ideas and stories to share year-round. Whether it’s a success within your department, an achievement of a student, employee or program, or our colleagues making a difference in the community, we want to hear it. Scroll down to submit your story.
Are you an expert in your field or department who’s willing to share your knowledge in future interviews or features? The Office of ACE is continuously seeking college employees (faculty, staff and administrators) who can speak on a variety of subjects for news stories, videos, and other media opportunities. If you or someone you know has expertise and is comfortable representing our college as needed, please contact: swcace@swccd.edu.

Example of Topic Experts:
- Diana Arrendondo, Architecture
- Mark Valen, Landscape & Horticulture
- Phil Saenz, Political Science

Frequently Asked Questions

No. If you are contacted by the media for any purpose, your first step must be to contact and notify Sofia Robitaille, Executive Director of the Office of Advancement and Community Engagement (ACE) at (619) 216-6613 or at srobitaille@swccd.edu.
No. Any representation of the District in the media, regardless of outlet, must first be approved by the Office of Advancement and Community Engagement (ACE). If you are in need of assistance, guidance or support for these efforts, please submit a request through our ACE Request Form.

Gallery

Media Reports Archive

News Center Archive

Your Stories. Share them. Celebrate them.

Have a story to share? We want to hear it! Whether it’s an inspiring student story, a department achievement, a community partnership, or a unique idea worth sharing, our team is always looking for news that highlights the amazing work happening across our college and the people behind it. Submit your story today and it may be featured in our news, social media, marketing materials or website!

Submit a Story or Idea