Social Media

The Office of Advancement and Community Engagement (ACE) oversees the official Southwestern College all district-wide social media efforts. Our team provides both hands-on support and strategic guidance, from helping programs and departments establish new accounts, to developing content strategies, and supporting the execution of posts and campaigns. By working through us, you’ll ensure your social media presence is effective, professional, and aligned with the college’s brand and goals.

All social media accounts that use the Southwestern College name are a direct reflection of the district. For this rea-son, it is essential that every account be managed with professionalism, ethics, and respect for our audience.

Working independently to develop accounts can result in incorrect setup, inconsistent branding, disconnected efforts, and duplication of work. To prevent these issues and to strengthen our collective impact, all employees must follow the Southwestern College Social Media Guidelines.

By reviewing and adhering to these guidelines, we can ensure our social media platforms remain accurate, cohesive, and representative of the college’s values.
A unified approach to social media benefits the entire Southwestern College (SWC) community and your efforts. By following our processes and guidelines, we:
- Ensure brand consistency across all platforms.
- Avoid duplicate or disconnected efforts that reduce our impact.
- Maximize the reach and effectiveness of marketing campaigns.
- Present a cohesive identity and approach that impacts our audience.
- Allows for proper setup and creation of accounts.
- Allows for proper set up off accounts, usernames and password, to prevent accounts from becoming obsolete or inactive
Connecting with us on social media, not only helps keep you up-to-date with Southwestern College happenings, but it helps spread the word of important services, programs and opportunities for the community at large. Stay connected and help amplify Southwestern College’s story! Follow our official social media channels for the latest news, events, and updates:

Official District Social Media Accounts:

Submitting an ACE Request Form

Do you have a need for support from the Office of Advancement and Community Engagement? If so, we’re ready to help! However, we ask that you first review our “Before You Submit an ACE Request Form” section to determine if you’re ready to submit your request, or if you may need to obtain additional information and details before doing so.

ACE Request Form

Get In Touch

Map & Directions

Office of Advancement & Community Engagement
Room 12-102
900 Otay Lakes Rd
Chula Vista, CA 91910

Contact Us

(619) 482-6304

SWCace@swccd.edu

Submitting an ACE Request Form

Get In Touch

Map & Directions

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