Social Media

All social media accounts that use the Southwestern College name are a direct reflection of the district. For this rea-son, it is essential that every account be managed with professionalism, ethics, and respect for our audience.

Working independently to develop accounts can result in incorrect setup, inconsistent branding, disconnected efforts, and duplication of work. To prevent these issues and to strengthen our collective impact, all employees must follow the Southwestern College Social Media Guidelines.

By reviewing and adhering to these guidelines, we can ensure our social media platforms remain accurate, cohesive, and representative of the college’s values.

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A unified approach to social media benefits the entire Southwestern College (SWC) community and your efforts. By following our processes and guidelines, we:

• Ensure brand consistency across all platforms.
• Avoid duplicate or disconnected efforts that reduce our impact.
• Maximize the reach and effectiveness of marketing campaigns.
• Present a cohesive identity and approach that impacts our audience.
• Allows for proper setup and creation of accounts.
• Allows for proper set up off accounts, usernames and password, to prevent accounts from becoming obsolete or inactive

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Connecting with us on social media, not only helps keep you up-to-date with Southwestern College happenings, but it helps spread the word of important services, programs and opportunities for the community at large. Stay connected and help amplify Southwestern College’s story! Follow our official social media channels for the latest news, events, and updates:

Official District Social Media Accounts:

• Southwestern College Facebook Account: @SWCcollege
• Southwestern College Instagram Account: @SWC_college
• Southwestern College LinkedIn Account: @swc-college
• Southwestern College X Account: @swccollege
• Southwestern College YouTube Channel: @SWC_college

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